Capability.
The most innovative instructional designers in the industry.
Accountability.
An experienced team that delivers results on time, in scope. Every time.
Flexibility.
A collaborative approach, and a flexible design process.
Engagement.
Trainees connect with immersive simulations. The result? They learn.
Value.
The investment to create immersive simulations has been reduced tenfold in the last five years.
Retention.
Simulations influence beliefs, develop knowledge and build skills better than any other method.
AIMEE GEORGE LEARY
CHIEF LEARNING OFFICER
BOOZ ALLEN HAMILTON
Differentiate or die:
A fast-paced exercise in market positioning for sales
and marketing professionals
Who are we? In Livon™, this is not a question of passive self-reflection but rather a critical marketing decision!
In this one-day classroom simulation, learners will compete with one another to build and retain a profitable customer base by establishing and defending a strong market position. They will analyze market research to make tactical choices: Will we go for the high end of the market, or the low end? Pursue a unique niche or attack a competitor’s stronghold? Compete on differentiation or on price?
Although the content is very different, at the heart of each of the above challenges is a change in behavior.
In Celemi's Livon™, your people will learn to:
- Contextualize and apply a big-picture framework for marketing concepts, market segmentation, and consumer behavior.
- Develop effective marketing plans and strategies that are consistent with overall company positioning.
- Use powerful marketing tactics to target local customers and respond to competitors.
- Manage and allocate scarce resources to remain competitive and profitable.
- Select competitive advertising and pricing.
Abbreviated branding and positioning for sales and marketing professionals
Put your marketing and sales professionals on the fast track to the principles of marketing and branding!
In this half-day classroom simulation, they will join four fictional companies who are fiercely competing in a narrow segment of the marketplace. There is little differentiation; the customer base is restless; and there is little brand loyalty. Do your people have what it takes to turn things around?
They’d better! Decisions that marketing and sales professionals make will have real consequences in terms of customers’ perceptions and how their preferences change over time.
In other words, behavior affects market share.
In Celemi's Livon Lite™, your people will learn to:
- Attract and retain a steady customer base.
- Define – and then leverage – your brand’s strengths.
- Determine what type of market profile you want, and how you will communicate it.
- Forge a common understanding of the “big picture” of business and develop a deeper
appreciation of marketing strategy and tactical initiatives. - Better optimize allocation of limited marketing resources.
- Increase responsiveness to customer needs and preferences.
- Consider the overall business impact of their decisions.
Don't see exactly what you are looking for? If your audience is more than 150 learners, chances are we could build a very cost effective custom solution for you. All of our custom solutions are work for hire. That means that you own the rights to use them as often as you like at no additional charge. Come and explore our myriad custom capabilities from Learning Visuals to Classroom Simulations & Games, to eLearning & eSimulations.
